About Us
Feel the Power is a spiritually-driven clothing brand born to ignite reconnection with God and inspire the world through bold, faith-fueled design. Every piece we create carries meaning—infused with divine symbolism, purpose, and the power of Spirit. As the movement unfolds, our mission is simple: to heal, awaken, and empower through wearable truth. We’re not just here to make clothes—we’re here to remind you that God lives within you, and through Him, you carry the power to rise, transform, and lead. This is more than fashion. This is faith in motion.
Brand Mission
To inspire a reconnection with God and heal the world through spiritually empowered apparel—infused with bold symbols, divine messages, and the living power of faith.
Primary Demographic
Age Range:
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18–45 years old
Younger Millennials, Gen Z, and Gen Alpha with a strong sense of purpose, spiritual curiosity, or faith-centered lifestyle.
Gender:
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All genders – inclusive, unisex brand identity
Style-forward with faith-driven design.
Location:
Global, with initial focus on Australia, USA, and New Zealand
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Urban and coastal regions; surf/skate/streetwear culture hubs; music and faith-based communities.
Psychographics
Beliefs & Values:
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Seekers and followers of God, Jesus, or spiritual truth
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Believe in divine power, inner healing, and personal sovereignty
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Desire to express faith boldly and stylishly
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Love symbolism with meaning—beyond trends
Lifestyle & Interests:
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Surf/skate/motorsport scenes
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Music festivals, faith gatherings, creative spaces
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Fitness, breathwork, and healing practices
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Conscious consumers who support purpose-led brands
Personality Traits:
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Purpose-driven
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Authentic and expressive
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Brave enough to wear their beliefs
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Curious about God, Spirit, and energy
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Motivated by healing and personal growth
Customer Segments
1. Spiritual Explorers
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Not necessarily religious, but deeply spiritual
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Wear clothing that sparks conversation and carries meaning
2. Faith-Based Millennials & Gen Z
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Christians and believers wanting fresh, modern, and culturally relevant faithwear
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Looking for ways to live and share their faith authentically
3. Streetwear with a Soul Tribe
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Love fashion but seek deeper significance in what they wear
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Appreciate symbolism like the Tau Cross and bold, minimalist design
4. Creative & Action-Oriented Influencers
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Artists, musicians, healers, speakers, and movement creators
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Want to represent brands that align with their message and spiritual journey
Buying Motivations
Buying Motivations
✅ Want to feel connected to God daily
✅ Want to stand out while standing firm in faith
✅ Want apparel that reflects inner power, not just outer style
✅ Want to support brands with mission and meaning